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How to Clarify Your Message Going into 2019

“People don’t buy the best products; they buy the products they can understand the fastest.” This is the core message at the heart of Building a StoryBrand, by Donald Miller. What this means for your business, no matter what industry you are in, is that clarity wins...

How the GDPR Affects Your Company in 2019

The GDPR (General Data Protection Regulation) took effect in the European Union (EU) in May of 2018. For the moment, this regulation only applies to European companies directly. However, it does extend to any company, anywhere, who has European customers or collects...

Use a Focus Phrase to Make 2019 Your Best Year Ever

Every year people create New Year’s resolutions. And every year, many of those resolutions fail. Well-meaning goals get buried under the chaos of day-to-day life. I’ve always disliked New Year’s resolutions. I don’t know if it’s because I frequently go against what's...

The Best Advice for Growing in a Good Economy

Following up on our article summarizing the ELFF Economic Outlook Report for Q4 of 2018, there is clearly a lot of potential for growth in this current economy. Where do you spend your time and money to ensure that you’ve made the best of better times? Investing in...

This is a Great Time to be in Business

The ELFF Economic Outlook Report for Q4 2018 In October of 2018, the Equipment Leasing and Finance Foundation (ELFF) published their U.S. Economic Growth Outlook Q4 report. Many of you may have read this already, but in case you missed it, we wanted to put together a...

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