What is Digital Transformation and why does it matter? Digital transformation is the customer-centric reimagination of the future of digital technology into all areas of business. The transformation has brought many benefits to the equipment finance industry and has created a shift in the prevailing thinking and culture regarding adopting technology.

In the new reality of the post- COVID-19 economy, digital transformation has gone from a priority to absolutely critical for companies. Prior to COVID-19, companies took time with a slow and steady approach. However, the lessons learned by the disruption caused by the pandemic, has replaced the slow approach with need to accelerate digital transformation. It is now an imperative that companies begin driving a digital culture into their organization.