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Equipment Lease and Loan Finance Software Platform

Executive Leadership

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Tara Aasand

VP of Sales & Relationship Management

Tara Aasand is the Vice President of Sales and Relationship Management at LTi and is responsible for supporting new business growth opportunities as well as managing existing customer relationships. Working directly with our sales managers and account managers, she thrives to achieve customer satisfaction by taking a consultative approach with her team for both customer and prospective customer needs. She has spent the majority of her career in the equipment finance industry, gaining experiences in areas such as sales, business development, and management roles. Tara is passionate about LTi’s customers and their experience with our products and services, working to stay consistently engaged with customer initiatives and industry trends. While Vice President of Sales and Relationship Management is her primary job function by day, Tara also enjoys sports, spending time with her family, and home projects.

Tara has participated in a number of different industry associations, including, Past President for National Equipment and Finance Association (NEFA), First “NEFA” Member of the Year, Top Influential Women in Equipment Finance by Monitor Daily, and is currently sitting on the Equipment Leasing and Finance Association (ELFA) Service Provider Committee as well as the LeasePAC Business Council.

She has participated in industry associations, including:

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Key Insights from the CFLA 2024: Embracing Opportunities in Equipment Finance

The Canadian Finance & Leasing Association (CFLA) 2024 Annual Conference, held in Newfoundland, brought the industry together to explore new opportunities. Keynote speaker Tareq Hadhad’s inspiring message of resilience and adaptability resonated deeply with attendees, aligning with LTi’s focus on a people-first approach. Sessions on AI integration, AML compliance, and women leaders in finance offered actionable insights for navigating the evolving equipment finance landscape. The conference reinforced that by embracing innovation and fostering diversity, the future of equipment finance is brighter than ever.

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