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Equipment Lease and Loan Finance Software Platform

Executive Leadership

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Jennifer Martin, CLFP


Jen Martin is the Senior Vice President and Chief Product Officer at LTi Technology Solutions, leading product roadmap/investment strategies and supporting the organizations drive to provide market and client solutions through its use of ASPIRE.

While Senior Vice President and Chief Product Officer is her primary job function by day, Jen does lots of other things to stay happy and busy! She and her husband (George) collect and drive classic cars for restoration and fun, she volunteers in her community as a youth basketball coordinator and finally, spends time helping her parents. Jen is a CODA (child of deaf adults) and is a certified sign language interpreter.

Prior to LTi, Jen Martin was part of the Key Equipment Finance senior leadership team, responsible for the successful execution of KEF’s technology roadmap as well as the sales enablement team, leveraging data driven strategic modeling to assist with marketing capabilities and delighting clients through the implementation of innovative technology tools.

Jen Martin has been in the equipment finance industry and Key for 28 years. Jen Martin is a founding member of the ELFA Women’s council, Immediate Past chair for the ELFA Operations and Technology committee/conference, is a member of the Monitor’s Editorial Board and part of the Innovation Advisory Council.

She has participated in industry associations, including:

More To Explore

The Transformative Potential of the SMALL LENDER Act: A Game Changer for the Equipment Finance and Leasing Industry

An Executive Summary of the transformative potential of the SMALL LENDER Act. The SMALL LENDER Act is a game changer for the equipment finance and asset leasing industry. The Act would provide relief to small businesses and lenders from the CFPB’s final rules under Section 1071 of Dodd-Frank. In addition to offering an understanding of the Act, the blog covers how it enhances accessibility and inclusion, drives innovation in the equipment finance and asset leasing industry, strengthens the market ecosystem, and helps foster economic growth and stability….

Protecting The Future of Equipment Finance: Insights from the 2024 Capitol Connections Convention

Key Executive insights from the President/CEO of LTI Technology Solutions, Jeff Van Slyke of the 2024 Capitol Connections Convention held in Washington DC on May 22nd, 2024. The blog summarizes the ELFA organized event, Capitol Connections Convention. Held on Capitol Hill, top leaders from across the equipment finance and asset leasing industry met with policymakers regarding the impact of the proposed changes to Section 1071 of the Dodd-Frank Act and its impact on the industry. Discussions focused on three critical areas:
#1. The Challenges of Section 1071 of the Dodd-Frank Act, specifically regarding extensive data collection requirements to the credit application process.
#2. CFPB’s $5 Million Threshold which effectively turns Section 1071 into a broad catch-all repository for nearly all commercial loans across the US, deviating from the original intent of the legislation.
#3. Advocacy for the SMALL LENDER Act. Collectively, ELFA members urged COngress to co-sponsor the SMALL LENDER Act which aims to provide relief from the CFPB’s final rules under Section 1071 of the Dodd Frank in 3 critical ways: extend the compliance period to three years with an additional two year grace period as opposed to the current 18-month implementation period; redefines the definition of small business to those with gross annual revenues of $1 million or less, instead of the existing $5 million; and adjusts the financial institution criteria to those financial institutions originating at least 500 covered transactions annually, rather than the current 100.