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Equipment Lease and Loan Finance Software Platform

Executive Leadership

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Jennifer Martin, CLFP

SVP/CPO

Jen Martin is the Senior Vice President and Chief Product Officer at LTi Technology Solutions, leading product roadmap/investment strategies and supporting the organizations drive to provide market and client solutions through its use of ASPIRE.

While Senior Vice President and Chief Product Officer is her primary job function by day, Jen does lots of other things to stay happy and busy! She and her husband (George) collect and drive classic cars for restoration and fun, she volunteers in her community as a youth basketball coordinator and finally, spends time helping her parents. Jen is a CODA (child of deaf adults) and is a certified sign language interpreter.

Prior to LTi, Jen Martin was part of the Key Equipment Finance senior leadership team, responsible for the successful execution of KEF’s technology roadmap as well as the sales enablement team, leveraging data driven strategic modeling to assist with marketing capabilities and delighting clients through the implementation of innovative technology tools.

Jen Martin has been in the equipment finance industry and Key for 28 years. Jen Martin is a founding member of the ELFA Women’s council, Immediate Past chair for the ELFA Operations and Technology committee/conference, is a member of the Monitor’s Editorial Board and part of the Innovation Advisory Council.

She has participated in industry associations, including:

More To Explore

Key Insights from the CFLA 2024: Embracing Opportunities in Equipment Finance

The Canadian Finance & Leasing Association (CFLA) 2024 Annual Conference, held in Newfoundland, brought the industry together to explore new opportunities. Keynote speaker Tareq Hadhad’s inspiring message of resilience and adaptability resonated deeply with attendees, aligning with LTi’s focus on a people-first approach. Sessions on AI integration, AML compliance, and women leaders in finance offered actionable insights for navigating the evolving equipment finance landscape. The conference reinforced that by embracing innovation and fostering diversity, the future of equipment finance is brighter than ever.

Key Takeaways from the 2024 ELFA Operations and Technology Conference: Insights and Innovations

The 2024 ELFA Operations and Technology Conference & Exhibition, held in Nashville, delivered invaluable insights for professionals looking to drive innovation and enhance operational efficiency. Industry innovators, like ELFA Award winner Channel, shared breakthrough strategies such as lean methodology tools to optimize team feedback. Economic outlooks were simplified by Jason Turner, while Michael Rogers, “The Practical Futurist,” encouraged embracing existing technologies for future gains. Attendees explored navigating uncertainty through collaboration and stressed the importance of face-to-face interactions in today’s remote-first world. Discover how these insights can elevate your business.