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Equipment Lease and Loan Finance Software Platform

Executive Leadership

LTi Headshots

Jennifer Martin, CLFP

SVP/CPO

Jen Martin is the Senior Vice President and Chief Product Officer at LTi Technology Solutions, leading product roadmap/investment strategies and supporting the organizations drive to provide market and client solutions through its use of ASPIRE.

While Senior Vice President and Chief Product Officer is her primary job function by day, Jen does lots of other things to stay happy and busy! She and her husband (George) collect and drive classic cars for restoration and fun, she volunteers in her community as a youth basketball coordinator and finally, spends time helping her parents. Jen is a CODA (child of deaf adults) and is a certified sign language interpreter.

Prior to LTi, Jen Martin was part of the Key Equipment Finance senior leadership team, responsible for the successful execution of KEF’s technology roadmap as well as the sales enablement team, leveraging data driven strategic modeling to assist with marketing capabilities and delighting clients through the implementation of innovative technology tools.

Jen Martin has been in the equipment finance industry and Key for 28 years. Jen Martin is a founding member of the ELFA Women’s council, Immediate Past chair for the ELFA Operations and Technology committee/conference, is a member of the Monitor’s Editorial Board and part of the Innovation Advisory Council.

She has participated in industry associations, including:

More To Explore

The 35th Annual ELFA Funding Conference: Navigating Challenges & Building Relationships

While the challenges in certain sectors of our marketspace loomed large, this year’s conference exuded a sense of optimism and determination. Many participants leveraged the platform to capitalize on new opportunities or cultivate relationships to navigate the turbulent waters we face. Despite the headwinds encountered in Q1, the prevailing sentiment was one of unwavering positivity and resilience. It was a poignant reminder of our collective strength and adaptability in the face of adversity.

Equipment Leasing News at a Glance

Top Five Highlights From The 2024 ELFA National Funding Conference

Top Five Key Strategic Insights from the 2024 National ELFA Funding Conference: 1. Optimism in the Equipment Finance Industry especially in sectors such as small ticket/vendor, middle market and structured finance. 2. Strategic Growth and Innovation as strategic decisions to diversity portfolios into higher margin sectors emerge that take advantage of powerful state of the art technology. 2. Rise of Private Equity and Private Credit creating niches in Equipment Finance ecosystem. Combined with newly emerging financial backing with traditional bank lessors on large transactions, they will be a disruptive force driving industry change. 4. Captive Finance Companies Experience Shift as they actively seek additional sources of capital to sustain their growth as their manufacturers equipment prices continue to grow. 5. Evolution in Bank Equipment Finance Marketplace as they continue to evolve and focus on larger project finance opportunities such as Clean Energy, Railcar Financing and projects funded with depositor relationships.