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Equipment Lease and Loan Finance Software Platform

Executive Leadership

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Tara Aasand

VP of Sales & Relationship Management

Tara Aasand is the Vice President of Sales and Relationship Management at LTi and is responsible for supporting new business growth opportunities as well as managing existing customer relationships. Working directly with our sales managers and account managers, she thrives to achieve customer satisfaction by taking a consultative approach with her team for both customer and prospective customer needs. She has spent the majority of her career in the equipment finance industry, gaining experiences in areas such as sales, business development, and management roles. Tara is passionate about LTi’s customers and their experience with our products and services, working to stay consistently engaged with customer initiatives and industry trends. While Vice President of Sales and Relationship Management is her primary job function by day, Tara also enjoys sports, spending time with her family, and home projects.

Tara has participated in a number of different industry associations, including, Past President for National Equipment and Finance Association (NEFA), First “NEFA” Member of the Year, Top Influential Women in Equipment Finance by Monitor Daily, and is currently sitting on the Equipment Leasing and Finance Association (ELFA) Service Provider Committee as well as the LeasePAC Business Council.

She has participated in industry associations, including:

More To Explore

The 35th Annual ELFA Funding Conference: Navigating Challenges & Building Relationships

While the challenges in certain sectors of our marketspace loomed large, this year’s conference exuded a sense of optimism and determination. Many participants leveraged the platform to capitalize on new opportunities or cultivate relationships to navigate the turbulent waters we face. Despite the headwinds encountered in Q1, the prevailing sentiment was one of unwavering positivity and resilience. It was a poignant reminder of our collective strength and adaptability in the face of adversity.

Equipment Leasing News at a Glance

Top Five Highlights From The 2024 ELFA National Funding Conference

Top Five Key Strategic Insights from the 2024 National ELFA Funding Conference: 1. Optimism in the Equipment Finance Industry especially in sectors such as small ticket/vendor, middle market and structured finance. 2. Strategic Growth and Innovation as strategic decisions to diversity portfolios into higher margin sectors emerge that take advantage of powerful state of the art technology. 2. Rise of Private Equity and Private Credit creating niches in Equipment Finance ecosystem. Combined with newly emerging financial backing with traditional bank lessors on large transactions, they will be a disruptive force driving industry change. 4. Captive Finance Companies Experience Shift as they actively seek additional sources of capital to sustain their growth as their manufacturers equipment prices continue to grow. 5. Evolution in Bank Equipment Finance Marketplace as they continue to evolve and focus on larger project finance opportunities such as Clean Energy, Railcar Financing and projects funded with depositor relationships.