Susan Foster is the Vice President of Marketing at LTi and is responsible for the development and implementation of the company’s overall marketing plan and strategies. She has spent the majority of her career in the equipment finance industry and consulting to large Fintech organizations, mid-market companies and startups. While Vice President of Marketing is her primary job, Susan enjoys cooking, bourbon candy making, reading and walking. Previously, Susan has served as Vice President of Marketing at PNC Equipment Finance working with clients such as Microsoft, Philips Medical, and Harris Broadcast. In addition, she has worked in consulting roles with large corporate clients, such as Kroger. She also has extensive experience in managing all aspects of business development support and channel partner marketing, including leasing and finance-related products and services to large enterprise organizations.
She is not your typical marketer at all. In fact, marketing is not what she does; she educates while focusing on the client perspective – always. Talk is cheap, so finding the facts and data metrics surrounding the ‘proof in the pudding’ is her main objective when creating any strategy.
While Vice President of Marketing is her primary job, Susan enjoys cooking, bourbon candy making, reading and walking.
She has participated in industry associations, including: